Secrets of Search

Douglas Merrill from Google talks about what it takes to build a search engine for the web.

Besides that what strikes me as interesting is their choice of languages “focusing” (he didn’t exactly say that, but it’s what you understand, when he says they won a prize for it) their efforts in machine translation on: Arabic and Chinese … o.O

“You’re not anonymous. I know your name, email, and company.”

This is how Websites know your name, email and company even if you didn’t submit any information and weren’t logged in through social media.

The analogy at the end is the point:

A real-world analogue would be this scenario: You drive to Home Depot and walk in.  Closed-circuit cameras match your face against a database of every shopper that has used a credit card at Walmart or Target and identifies you by name, address, and phone.  If you happen to walk out the front door without buying anything your phone buzzes with a text message from Home Depot offering you a 10% discount good for the next hour.