OS X Yosemite seems to have gained the feature to “phone home” when you do spotlight searches. It’ll send search terms and your location data to Apple’s servers. Of course it’s perfectly in line with Apple’s recent “trust us, we won’t collect unnecessary data” rhetoric.
[…] Ashkan Soltani, an independent researcher and consultant, confirmed the behavior, labeling it “probably the worst example of ‘privacy by design’ I’ve seen yet.” Users don’t even have to search to give up their privacy. Apple immediately sends the user’s location to the company, according to Soltani.
Bruce Schneier talks about how the mechanics of privacy changed since the advent of social media, who holds control and power in the new arena, what are real issues and what are just generational differences in dealing with them. He has a lot of good analogies to make his points. 🙂
A real-world analogue would be this scenario: You drive to Home Depot and walk in. Closed-circuit cameras match your face against a database of every shopper that has used a credit card at Walmart or Target and identifies you by name, address, and phone. If you happen to walk out the front door without buying anything your phone buzzes with a text message from Home Depot offering you a 10% discount good for the next hour.