Facebook wants you to help them optimize their ads. You’re supposed tell them which ones you like or dislike so they can replace the ones you didn’t like with other you might “like more.” … This seems so bizarre … In essence Facebook is telling you to curate their ad stream for you the way you curate your own content stream. In doing so they blurt out things like
giving people more control about the ads they see
and
show you the ads that are most relevant to you
Is it just me, or is this exactly the way they used to talk about content?!? o.O