Creepy Pregnancy Test

The NYT has a nice piece on how tracking your shopping habits allows marketing firms to determine if you are pregnant and how far along you are … even if you don’t know.

And there is a followup from Forbes.

Money Quote:

What Target discovered fairly quickly is that it creeped people out that the company knew about their pregnancies in advance.

“If we send someone a catalog and say, ‘Congratulations on your first child!’ and they’ve never told us they’re pregnant, that’s going to make some people uncomfortable,” Pole told me. “We are very conservative about compliance with all privacy laws. But even if you’re following the law, you can do things where people get queasy.” – NYT

– Forbes

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