Oh of course they have the obligatory “but none of the information can be linked to individuals … we value our users’ privacy” bullshit. If they really meant it, they wouldn’t force you to disclose this sort of information for a service that absolutely does not require it.
So it boils down to them denying you to watch TV programs that already got paid for in full (by the dutch tax payers, thank you for that ;), this also means there is no “need” to exploit your users) and forcing you to give up your privacy in order “for them to protect it” again … are you confused? … I am … this makes no sense!
Now I’m short of a media source for having a peek into another language/culture. 🙁
On a side note: despite all my rage I must admit, the reconsider allowing cookies page is really well done and does tell you in a simple way how cookies work and how they put them to use … I wish other sites were as open about it. 😉