Bruce Schneier in his comments on the recent Sony Hack cites a Gizmondo article that sums it up very well why privacy is important to everyone even for mundane everyday stuff we do on the internet:
These are people who did nothing wrong. They didn’t click on phishing links, or use dumb passwords (or even if they did, they didn’t cause this). They just showed up. They sent the same banal workplace emails you send every day, some personal, some not, some thoughtful, some dumb. Even if they didn’t have the expectation of full privacy, at most they may have assumed that an IT creeper might flip through their inbox, or that it was being crunched in an NSA server somewhere. For better or worse, we’ve become inured to small, anonymous violations. What happened to Sony Pictures employees, though, is public. And it is total.
And in Bruce’s words:
These people didn’t have anything to hide. They aren’t public figures. Their details aren’t going to be news anywhere in the world. But their privacy has been violated, and there are literally thousands of personal tragedies unfolding right now as these people deal with their friends and relatives who have searched and reads this stuff.